The Mark

Lobby Feature Sign

Lobby Feature Sign

Marketing Collateral / Illustrated Site Plan

Marketing Collateral / Illustrated Site Plan

Custom Digital Walls for Fitness Center

Custom Digital Wall for Club Room

Custom Digital Wall for Club Room

Custom Digital Wall in Leasing Center

Custom Digital Wall in Leasing Center

Custom Digital Artwork in Lobby

Custom Digital Artwork in Lobby

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PROJECT: Comprehensive branding and marketing for a 229 unit apartment renovation in Alexandria, VA.
SCOPE: Naming, logo, tagline, stationery, marketing collateral, floorpan illustrations, floor plan inserts, website design & development, construction signage, exterior and lobby main ID signs, directional and wayfinding signage, custom digital wall installations, commissioned artwork and more.

CLIENT: NorthPoint Realty Partners

INTERIOR DESIGN: Penney Design Group